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Legends Never Cease-Innovation Keeps PRB Energetic

2017/11/15 16:28:22

At the end of October 2017, the 122nd Canton Fair (Phasetook place in Pazhou Complex, Guangzhou, China. Standing at the entrance of the 13.2 Pavilion were two giant red soy-sauce-bottle shaped showcases, which marked the presence of Pearl River Bridge Brand (hereinafter as PRB) in this year’s pageant. PRB, as a frequent visitor to the Canton Fair, was founded in 1958 and is now popular in over 100 countries worldwide.  In this year, PRB shows a new vitality on the stage of the Canton Fair.

You wont miss the two computers with touch screen on the soy-sauce-bottle shaped showcase, which is the highlight of the whole booth. The touch screen is not only display PRBs remarkable history of exporting seasonings overseas in the past 60 years, but also able to conduct online-business on siteAccording to the person in charge, the largest revolution PRB makes in this year is the upgrading and innovation of its marketing channels. There are more creative marketing activities applied in the fair, such as online-shopping, cooking demo, etc.,  to ensure better customer satisfaction through active interaction.

Inside the booth there are three shelves showing the dazzling products of PRB, including soy sauce, sauces, and other foodstuffs. According to the person in charge, PRB products not only enter overseas Asian shops but other local mainstream supermarketsas well as on online platforms like Tmall, JD and Amazon.With the launch of PRB JD and Tmall flagship store, PRB provides a more convenient way of shopping for end-consumers. Relying on strong R & D strength, PRB actively develops clients  in food processing channels and becomes partner with many well-known foreign food chain brands airline companies etc,.

Nowadays, PRB not only makes use of TV, newspapers and other traditional media for brand publicity, but also takes advantage of new media tools in the information age to interact with global consumers. In addition to building the PRB official global website and 26 local sites, more cuisine related theme activities have been conducted all over the world, including the cooking class, delicacy kitchen and other new social media events, like brand education on Facebook, Twitter, WeChat and micro-blog.

With a series of marketing innovation and channel transformation, the legend of PRB will evolve into the next sixty years.

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